WWE Talking Snack
(Youtube Series, WWE Network)
Produced and edited an original series for WWE's YouTube channel and streaming platform, which has more than 8 million views and counting.
(weekly show on Snapchat)
I was part of the initial conception and brainstorming stage to launch a show on Snapchat, highlighting the Superstars on WWE's NXT roster. I produce and edit each episode.
Special episode featuring Pretty Deadly, highlighting the match-up for one of NXT's top premium live event: Stand & Deliver
Episode featuring Grayson Waller with an AMA-style twitter response interview, followed by a recap of match-ups for the upcoming episode of NXT
Videos for Doctor Ali
(Youtube, Instagram, TikTok)
I've edited several videos for the YouTube channel Doctor Ali (formerly the Psych Show) that were a mix of educational and entertaining.
Galaxy Macarons by @CremeMacarons
(Youtube, Facebook, Instagram, Snapchat)
Food Network partnered with @CremeMacarons to create a series of macaron decorating videos to be featured across Food Network's social media platforms. I edited some of the videos, including this space themed one and delivered it in various aspect ratios and length to fit it's channels.
Repurposed Segment from The Kitchen
For Food Network's snow day themed edition on Snapchat Discover, we repurposed a segment from The Kitchen on favorite hot chocolate toppings. I was tasked to edit the segment and fit something that was originally created for broadcast to fit the Snapchat space.
Cathay Pacific #OneDayOffline
As part of Cathay Pacific's #OneDayOffline campaign, Mashable challenged some of our followers as well as a bunch of travel vloggers to spend a day without their smart phones in upstate New York.
Our travel vloggers flew in from all over the world and they spent a full day of apple picking, picnicking, and even fishing. The twist being all photos and videos would be taken from Mashable and they could not do it themselves. Their experience was captured on video and then featured in an article on Mashable.com.
My team and I were in charge of finding the perfect travel influencers to participate in the event. They were also asked to share the photos and videos on their own social media channels.
This campaign was featured as one of the "Best Branded Content Partnerships of 2015" on AdAge.com.
NYCWYFF Community Challenge
Mashable partnered with NYCWFF (the New York City Wine & Food Festival) to host a community challenge on Instagram. Mashable's audience was asked to submit their brunch photos under the hashtag #NYCWFFBrunchPromo and the winning photo would win tickets for two to a Midnight Jazz Brunch event during the festival.
Besides coordinating the challenge, I also wrote the call to action article and the round-up article that featured some of the top submissions, including the winner.
Results: 150+ photo submisssions
Challenge Duration: 1 week